Designing an Entrepreneurial Attitude Model Effective on Students' Entrepreneurial Intention with an Emphasis on Entrepreneurship Education

Abstract

Universities are one of the most important centers for training entrepreneurial skills and encouraging students towards entrepreneurial attitudes. The aim of the research is to design an entrepreneurial attitude model effective on the entrepreneurial intention of students with an emphasis on entrepreneurship education. This research is applied in terms of purpose and in terms of method it is of mixed qualitative and quantitative type. The qualitative research community consists of 10 university professors and experts, and in the quantitative part, 122 master's and doctoral students. For qualitative data analysis, we have used the qualitative method of theme analysis and Maxqda software, and for quantitative data analysis, structural equation method and Pls software have been used to test the hypotheses, and the obtained variables have been prioritized with the interpretive structural modeling method of Ism. The findings showed that we achieved a total of 5 components and 15 indicators, which are: creativity with 3 components (ability to generate ideas, experience, knowledge acquisition), innovation with 4 components (absorption and development of new technologies, innovative human resources, knowledge and market analysis, competitiveness), self-esteem with 3 components (self-knowledge, self-confidence, improvement of psychological characteristics), risk-taking with 3 components (conditions of uncertainty, risk-taking strategic measures, financial support) and perceived behavior control with 2 components (behavior control perceived internal, perceived external behavior control). The results of the hypotheses test showed that the research hypotheses are confirmed and as a result of the prioritization, risk-taking was placed as the first priority. The researcher suggests to university managers and lecturers to strengthen the spirit of risk-taking in students in order to create an entrepreneurial attitude in them.