A Study on Customer Awareness towards Mobile Banking in Rural Areas of Kanniyakumari District

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Dr. R. Paulmoni et. al


Bank is one of the greatest monetary organizations which routinely investigate use and advantages of innovation gave to clients through number of administrations. Versatile banking is an assistance that assists the client with taking care of financials exchange or tasks with the assistance of cell phone. Cell phones incorporates cell phone, tablets, and so on Versatile banking present the utilization cell phone or different gadgets to work internet banking exchanges while distant from your PC, PC or some other gadget, for example, move cash starting with one record then onto the next account, power charge installments, gas charge installments, re-energize portable, web based shopping, and so on Portable banking is administration which is added by bank or monetary organizations that permit to its clients to work monetary or banking exchanges by utilizing cell phone or tablets. Portable banking is accessible 24*7 for clients for financials exchanges. The bank offered portable financial administrations to their clients to build more clients and take benefits this administration. Customers and bankers both have a lot of work to do in their offices and at home. Bankers must educate all rural people in India and the study area about all modern banking services in order to reduce bankers' and customers' workloads. According to the findings of the study, only a small percentage of customers are aware of modern banking services. As a result, concerned authorities must take the necessary steps to raise rural customers' awareness of banking services.

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