Multifaceted Corporate Social Responsibility: Ad-vancing Organizational Strategic Planning for Better Environmental Prospects in Healthcare Sector

Abstract

Integrating corporate social responsibility (CSR) practices in an organization is known as a strategic instrument for attaining green performance. This study’s aim to investigate the impact of corporate social responsibility (CSR) practices on Firm Sustainable performance (FSP) as well as investigate the causal relationship between CSR practices and FSP. In particular, this study is based on Green and Stakeholder theory. After an inclusive review of the literature, six main hypotheses have been anticipated and tested through mediation of strategic planning. The researcher collected data from 369 participants across 123 large and medium-sized private hospitals in Pakistan. The structural analyses revealed that CSR practices have positive and significant impact on FSP. This demonstrates that CSR practices substantially augments organizational competencies to achieve objectives related to green performance. CSR practices also revealed a positive and significant impact on strategic planning; besides, a parallel impact of SP is seen on FSP. Finally, SP is positively and significantly mediated the relationship between CSR five practices and FSP. This article also encompasses to the existing body of literature by determining the results of the conceptual framework and in addressing the implications for Pakistan.