Patients ‘Perception Regarding Generic and Branded medicines in the Pharma Space in emerging countries: an Empirical Study using Exploratory Factor Analysis (EFA) Approach

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Dr. Annie Sandhu et al.

Abstract

Selection from Generic and branded medicines is a debatable matter now a days. Use of low-priced generic alternative as compared to branded drugs is being promoting everywhere. Generic drugs can be compared to branded drugs in terms of ability to treat illness and their bioavailability or concentration of drug that reaches its action site has increased. According to expert review, generic and branded drugs are bioequivalent & possess equal feasible options for successful treatment. Same active ingredients are present in both generic and branded drugs but usually differ in peripheral characteristics and do not affect their bioavailability. Discussion on branded and generic drugs is found as significant on international level as well and related to affordability & accessibility of pharmaceuticals among worldwide consumers. A sample of 309 people was surveyed to know the Patients' Perception regarding Generic and Branded medicines in the Pharma Space. It is found that the factors that determines Patients' Perception regarding Generic and Branded medicines in the Pharma Space are Affordability, Awareness and Knowledge, Effectiveness, Safety and Quality and Availability of the medicines.

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