Governance Strategies of Public Crisis Communication in the New Media Environment – Taking Tobacco Industry as Example

Abstract

Social and economic development has brought about a higher standard of living and higher material standards, resulting in higher requirements for spiritual life. As a result, the development of the new media industry and related industries was accelerated, providing various channels for the dissemination of information. To put it simply, as an important concept in today's society, new media is a kind of social environment, which is mainly attached to the Internet industry and has profoundly changed the media pattern and communication pattern in contemporary society. Because the new media mainly depends on the network, and the network spreads rapidly and in a wide range, it will spread the news to the public as soon as there is a major event. Therefore, the emergence and widespread use of new media has also had a great impact on the government's crisis communication. In the new environmental situation, the government will face more problems and difficulties, and more supervision by all the masses. In this paper, from the characteristics of public crisis communication in the tobacco industry, the measures and strategies of public crisis communication governance under the new media environment are put forward.