Performance and Control of Tobacco in Chinese Film and Television Dramas

Abstract

Objectives: China is the world's largest country in tobacco cultivation, production, consumption and smokers. The number of smokers accounts for nearly 30% of the total number of smokers in the world. 740 million people are endangered by "second-hand smoke", most of them women and children. To achieve the goal of healthy China, tobacco control is a very important link. Reducing the number of smokers is an important problem to be solved, and the mass media plays an important role in this problem. Once tobacco is shaped as a positive symbol in mass communication, smoking will become an unhealthy social atmosphere. Then, what kind of image tobacco generally appears in the mass media and what impact it will bring to the society, this paper attempts to explore the tobacco symbols in Chinese film and television dramas as the research object.