The Development Status, Problems And Strategies Of China's Cross-Border E-Commerce Comprehensive Pilot Areas

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Shuai Guan

Abstract

As a new international trade situation, cross-border e-commerce has become a link to promote the development of foreign trade and stabilize the international industrial supply chain. China's cross-border e-commerce has grown by more than 30% annually, which is not only a new engine to promote foreign trade growth and a new shortcut to foreign trade transformation, but also a new channel to encourage import consumption and stimulate domestic demand. At the same time, it also provides enterprises, especially small and medium-sized enterprises, with the possibility of better docking the international market and expanding the international market at lower cost. In order to cope with the new order of international trade, Chinese government has launched the initiative of setting up Cross-border E-commerce Comprehensive Pilot Areas, which have made some achievements, but also faces a series of challenges. This paper summarizes their development status and experiences first. Based on the in-depth analysis of the problems and future trends, it puts forward the development strategy to provide reference for the sustainable development of cross-border e-commerce.

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