Empathy Narration and Symbol Communication of the Documentary New Domestic Products in China

Abstract

The documentary New Domestic Products vividly tells the century-old story of Chinese manufacturing, objectively narrating physical properties' quality. By focusing on the aesthetics of objects, the story narration of the three domestic product movements manufactured in a century and the difference in transformation, the character pedigree and symbol communication of Chinese goods have been unified, reflecting the superb communication skills of empathy. The breakthroughs in the history of China's century-old manufacturing reforms, the innovation of butterflies, and the spreading effects that directly reach people's hearts must explore the intrinsic meaning and cultural genes of physical beauty. Through empathy narrative, speaking with facts, paying attention to communication skills, and grasping narrative rules, this is a practical path for Chinese goods to spread symbols in the international market.