Urban Planning and Design Under The Strategy of Fusion of Visual Semantic Theory and Urban Cultural Brand Image

Abstract

the city cultural brand image is to excavate from a city's depth, integrate the city's history, culture, economic development and other urban planning, and create a new city image under the strategy of city cultural brand image integration.Methods: A good city image is an intangible asset for a city, which can enhance the core competitiveness of the city.Results:Based on the theory of visual semantics and the strategy of urban cultural brand image integration, this paper proposes the overall planning of Nanchang brand design and the application design of urban visual image after the specific analysis of Nanchang.Conclusion: so as to enhance the cultural identity of urban residents and strengthen the economic connection with the city.