A Novel Business Model Innovation Method for Tobacco Industry: from the Perspective of Innovative Genetics

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Peng Liu, Yongzheng Wang, Mi Zou, Ke Zhang, Jinfeng Wang, Lijie Feng

Abstract

The existing concept of business model innovation is not clear yet, and a feasible research model have not been established. The research of business model innovation is urgently needs methodological breakthrough.Therefore, this article introduced the theory of innovative genetics into the exploration of business model innovation.And this article carried out a more in-depth analysis of the business model innovative genetics in the tobacco industrythrough the methodology of multi-case exploratory research. As a result, a set of applicable tobacco industry business model innovation solutions were explored. It shows that the innovative genetic method of the business model is novel, highly visible and operability, and can provides new ideas for the tobacco industry's business model innovation.

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