A Study on the Residents' Attitudes towards Tourism: Also on the Tobacco Problem in Fengjian Watertown

Abstract

Community residents are an important factor influencing the sustainable development of rural tourism destinations, and the attitudes of residents in tourism destinations have a significant impact on the development of rural tourism. This paper takes Fengjian Watertown, Shunde District, Foshan City as an example. It designs a scale from three dimensions including social capital, sense of place, and heritage protection, uses questionnaire surveys and in-depth interviews to study the residents’ attitudes towards tourism, puts forward four hypotheses and verifies them one by one. It also extracts the representative ideas of residents from in-depth interviews and finds some problems in the development of tourism in Fengjian Watertown: complex attitudes of residents towards tourism, mentality imbalance of residents caused by capital intervention, no mutual complementation between tourism and business formats, weak cohesion of residential communities, losing trust in grassroots rural organizations, etc., And found that rural tourist destinations did not properly ban smoking in public places.