Study on the Learning Effectiveness of the Tobacco Control Window Design Course in Line with the Visual Marketing Standards of the World Skills Competition

Abstract

Almost all smokers started smoking cigarettes before the age of 18 then became addicted to tobacco. Therefore, tobacco prevention education must be carried out throughout high school and university. Shunde Polytechnic integrates tobacco control health education into the window design curriculum, which allows students to complete and display tobacco control window design works on campus to cause discussion, thus achieving the promotion of tobacco control publicity and education.

Based on the competition standards of the Visual Merchandising project of World Skills Competition, the original teaching methods were reformed in this research and the nine standards of the competition were divided into four modules for teaching. The required knowledge, specific skill requirements, and workflow were well integrated into the teaching of smoke control window design tasks to foster students' abilities to display innovative design, window production, installation and operation, and teamwork. And the teaching results were verified according to World Skills Competition scoring methods and standards.

The results showed that with the import of the Visual Merchandising project competition standard of World Skills Competition into the original window design course, on the one hand, the effects of students' works and their self-satisfaction with their works have shown a significant improvement. On the other hand, although this kind of teaching method does not relieve the students' mental, physical, time, and frustration pressure, it has stimulated and cultivated students' good professional qualities. However, this research focuses on the assessment of professional skills and professionalism. Therefore, future research will more focus on evaluating the effectiveness of window design courses under the new teaching model in preventing youngsters from smoking or encouraging students to quit smoking, popularizing correct knowledge about the health hazards of tobacco, and establishing positive life beliefs.