Practices of Public Relations in the Field of Tourism Media Campaign Planning

Abstract

The practice of public relations in the tourism sector acts as a bridge for communication between those interested in tourism both domestically and internationally. It functions to establish and strengthen both formal and informal relationships, resulting in an increase in the number of tourists, whether local or foreign. Additionally, it works on spreading tourism awareness and developing a spirit of knowledge about everything related to the tourism sector at various levels and classifications. Moreover, it brings together those interested in and benefiting from tourism both domestically and internationally, aiming to build a strong promotional tourism base that serves as the core for tourism media campaigns both within the country and abroad.