The Role of Local Radio in Spreading Traffic Awareness Among Drivers - Experimental Study - On a Sample of Taxi Drivers in the State of Jijel.

Abstract

The human element remains in any society The main and direct cause of traffic accidents, which justifies his need for constant guidance and awareness to control his behavior while driving. In light of this situation, actors in the field of traffic security have been exploiting and using all means, including media institutions and radio in particular, to deliver the preventive awareness message to the largest possible number of target groups (road users). It plays a major role in raising awareness and instilling a culture of traffic safety among various segments of society, in order to develop and enhance knowledge, traffic rules, and traffic safety etiquette. This is what makes local radio today an important pillar and an effective force in society because of its active role in spreading culture and traffic awareness, by virtue of its spread and strong influence on public opinion.