Using CSR Communication for Improving Corporate Image a Survey of Consumers of Algerian Food Industries

Abstract

This study aimed to examine the impact of corporate social responsibility communication on the corporate image from the consumer’s standpoint, the study was conducted on the most important Algerian food industry companies. A survey design was employed in carrying out this study with two scales of the effectiveness of social responsibility communication factors, which are (informativeness, personal connection, third-party endorsement, transparency, consistency, the realistic tone) and the corporate  image. An online survey was directed to a sample of food products consumers of these companies, the sample size was 408 individuals. Basic descriptive statistics were calculated (mean value and standard deviation). Reliability analysis, Pearson correlation, and multiple regression analysis. The study showed that there is a positive effect of  CSR communication on corporate image from the consumer’s standpoint.