The Use of Artificial Intelligence in Algerian TV Channels“An Analytical Reading of how the AL24 News Channel Uses Augmented Reality Technology to Obtain Holographic Content”

Abstract

This research aims to shed light on the use of two technologies, Augmented Reality (AR) and Holography, as Artificial Intelligence techniques in the media content production. The study delves into the principles, characteristics, and tools of each technology, highlighting the clear differences between them. It examines how the team at Algeria International Channel achieved holographic-like visuals for viewers by employing Augmented Reality (AR) Hologram technology during the coverage of AL24 News for the Mediterranean Games in Oran as a practical application model. The research adapted a descriptive methodology, employing interviews with channel officials. The findings include:

• It is challenging for non-experts to differentiate and identify the technology used in producing integrated scenes on the set, as there is no distinct discernibility between scenes created using Hologram technology and those produced using Augmented Reality.


• Channels can acquire Holographic content by using Augmented Reality technology, as demonstrated by the channel's application.


• The use of Augmented Reality technology only requires a green or blue screen, along with Chroma key control.

The study concludes with recommendations and relevant suggestions.