Exploring the Psychological Links between Users' Reactions to Advertisements on Instagram: Cognitive, Emotional and Conative Effects

Abstract

In this article, we explore the psychological interactions between Internet users and advertisements on Instagram, focusing on the cognitive, affective, and conative effects. Through the analysis of the Instagram page 'Orange Tunisie', we explore the subtleties of the psychological link between page followers and advertising content, providing insights into the psychological mechanisms behind user responses in the digital world.