Management Issues of Tea Planting and Tea Crops in Vietnam in the Concept of Sustainable Agricultural Development - and Recommendations on Marketing 4P

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Dinh Tran Ngoc Huy et al.

Abstract

Thai Nguyen and Lam Dong provinces are two biggest ares of Vietnam to have tea crops planting. Farmers produce various tea products and among them, Green tea contains polyphenols and catechins as well as caffeine, but green tea has less caffeine than coffee, and many extracts are decaffeinated. Our research goal is to find out real situation of tea planting in Vietnam in the concept of sustainable agricultural development in Vietnam and recommendations and marketing 4P solutions for agriculture and tea products, with the using of both qualitative analysis and regression -quantitative model in order to identify barriers for tea crops and planting as well as management issues of agricultural value chain.


Research results show us that CPI and R (lending rate) and Risk free rate (Rf) have negative correlation with tea export price, while GDP growth has positive impacts.


Next, the State plays an important role in supporting and promoting contractual linkages. Government policies must hold farmers and businesses accountable for the performance of the contract. In Vietnam, with a still agricultural fragmented, backward, the link between farmers and businesses is still loose, the determination of The right direction and support of the Government will create a great impetus to promote development economic links between businesses and farmers.


Our research limitation is that we can expand for other crops, industries and markets as well.

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