Semiotics of Meaning from the Linguistic System to the Visual System

Abstract

Today, the semantic field is witnessing visual discourse competing with linguistic discourse in terms of the power of influence and conveying the message, which requires visual awareness in the image culture and a share of sensory and mental perception, all with an understanding of its format because it is an essential and important element in the cognitive, cultural, commercial and economic fields. We live in an ocean of realistic images. Virtuality is in keeping with digital civilization, and for the image to accompany the linguistic system in performing connotation and achieving communication, it is necessary to look at the terms and concepts that the modern linguistic lesson has taught in terms of describing the linguistic semantic structure, and the efforts of semiotic research, which has become an urgent necessity in the era of the image and its requirements, to clarify the overlap and relationship between image and language. Which one is more capable of conveying significance and describing meaning? This is what prompted researchers in the field of semiotics to include the field of optics in the research circle, in an effort to answer important and pivotal questions in the human mental and cognitive world, including:Howdo we communicate visually? How do we read a visual message? And how do we create a visual culture? This research paper seeks to show the semi-linguistic scientific overlap on this topic, with the aim of identifying the distinctive semantic characteristics of both the linguistic format and the visual format.