Societal Marketing and Its Role of Organization Image Building: An Empirical Study

Abstract

Societal marketing is highly significant for developing an organization's reputation in India. It entails coordinating marketing initiatives between a corporation and the general welfare and well-being of society. Organizations may boost their reputation and create a favorable brand image by tackling societal challenges and making a beneficial impact on communities. Social marketing has a significant impact on how people perceive an organization in India, as customers place a greater importance on social responsibility and moral business conduct. Companies may show their dedication to the well-being of society by actively taking part in programmes that support healthcare, education, environmental protection, and poverty reduction. Additionally, societal marketing aids businesses in gaining Indian consumers' respect and trustworthiness. Companies can set themselves apart from rivals and obtain a competitive advantage by emphasizing their social contributions and implementing socially responsible practices. Customers are more likely to support and interact with firms they believe to be socially responsible and concerned about the wider effects of their actions. Businesses can develop a favorable reputation, increase consumer loyalty, and contribute to the general welfare of society by incorporating social responsibility into their marketing strategies.