Importance Of Brand Recall And Recognition In Repeat Purchase Behavior: A Quantitative Analysis

Abstract

Judgements about recurrent purchases are heavily influenced by brand recall and awareness. Building a strong brand is crucial for businesses to survive and flourish in a cutthroat industry. While brand recognition is the speed at which customers can recognize a brand based on visual or aural clues, brand recall refers to the capacity of people to swiftly recover a brand from memory when asked. High brand recall and recognition boost client loyalty, giving firms a competitive edge and cost effectiveness. Additionally, high brand recall creates room for brand expansions and strengthens resistance against challenges from the competition. For establishing and sustaining brand recall and recognition, consistency in branding, compelling consumer experiences, emotional connections, and favorable associations are essential. Businesses may encourage repeat purchases and long-term success by appreciating the significance of these elements. The study had considered sample of 207 consumers to know the importance of brand recall and recognition in repeat purchase behavior and concludes that there is an importance of brand recall and recognition in repeat purchase behavior.