Role of Retail Store Location on Attracting the Customer Footfall: A Cross-Sectional Study

Abstract

The capacity to draw a consistent flow of consumers is essential for the triumph of retail operations. The location of the retail store is a significant element affecting customer footfall. Investigating how retail store placement affects footfall is the goal of this cross-sectional study. A thorough literature research was done to understand what makes a good site for a retail store. Customer footfall was found to be primarily influenced by elements including closeness to residential areas, accessibility, parking options, visibility, and presence in busy locations. The study also emphasizes the need of comprehending local demographics and client preferences when choosing an ideal site. Retailers can make informed decisions about their shop location strategy according to the practical consequences of these results. They can increase client footfall, increase sales performance, and gain a competitive advantage in the retail market by carefully selecting a favorable site.