Factors Affecting the Employer Brand Reputation Among Higher Education Job Seekers: A Descriptive Study

Abstract

Employer positioning, employer desirability on the labor market, and employer branding are the elements determining hiring decisions and job selection. These aspects contribute to employer branding. Employer branding is a hot topic outside of the field of scientific research. Internal and external branding are two categories of employer branding. The primary objective of this paper was to identify the employer branding-related elements affecting job search and selection based on the gender of respondents and faculty type. The potential is expanding more and more in the employment market, particularly on campuses, and it is now essential for enterprises to draw the proper candidates from this potential pool. Organizations should use this knowledge to their advantage by learning how campus recruits view employer brands and brand-building techniques to develop powerful employer brands for them. There is a lot of study being done on how campus recruits perceive employer branding, but very little literature is available that discusses the elements that influence campus recruits' opinion of the company's brand in the Indian setting.