Benefits of Building Strong Customer Relationships in the Retail Industry: An Empirical Study

Abstract

In today's society, businesses have the potential to bring about revolutionary changes by identifying and capitalizing on emerging opportunities to meet the ever-growing needs and expectations of customers. Customer relationship management has emerged as a highly influential business management strategy and a powerful technological solution with remarkable implications for businesses. The establishment of strong customer relationships has been identified as a crucial factor in driving growth, shaping prospects, and achieving an impressive return on investment. Exploring existing research in a particular field can uncover new avenues for investigation and understanding. This study takes a semi-systematic approach to examine the dynamic interplay between strong customer relationships and entrepreneurial marketing in the business context. By comprehensively analyzing the current landscape, it sheds light on the profound impact that robust customer connections can have in the modern business environment, ultimately enhancing business marketing practices.