Creativity Management in the Algerian Economic Institution -The Case Study of Algeria Telecom – Operational Directorate - Tissemsilt

Abstract

The study aimed to identify the creativity management in a service institution "Algeria Telecom for the state of Tissemsilt" and analyze the level of creativity in it, through a field study that included the design and distribution of a form to collect data from the frames of the institution under study, as they represent the study community.

The study reached a set of results, the most important of which are the following: The sample surveyed has a stock of knowledge about creativity as a concept, through their possession of the components of creativity, and there is a discrepancy between the members of the institution studied, and a certain level of adoption of creativity was reached to identify variables related to creativity, which can be adopted to conduct a future study to determine the relationship between it and the determinants of applied management.