Sustainable Design Method for E-cigarette Products from the International Perspective

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Wang Huajie, Cheng Jianxin

Abstract

Tobacco companies from various countries are facing pressure to participate in global competition. How to improve the products’ quality is important for the tobacco companies. In this study, based on the international perspective, the scale of E-cigarette product design evaluation is established, the brand value and cultural experience are integrated into the design activities, the design quality of the product is improved, and the culture is sustainable develop. Methods: This article constructs a product design system based on culture, experience and brand value perspectives by studying outstanding design brands product characteristics, using interviews and focus groups. This system includes design content in five aspects: value, aesthetics, function, innovation, and cultural experience. It further summarizes 20 design indicators. Using the analytic hierarchy process, the weight of the 20 design indicators is scored to determine the importance of guiding the design project. Results: In order to prove the effectiveness of the design index, combined with actual cases, in the process of designing a local brand of E-cigarette products in China, combined with relevant design indexes, compared with the index differences of international brands, focusing on 20 indexes The index with high weight value has studied the advanced aspects of international brand and completed the design of new products. The new proposal of the product was re-evaluated according to the design indicators. The new proposal has been significantly improved in all aspects. Conclusion: The actual results show that the established design indicators have certain guiding value for the development of new products. These indicators can be used as reference standards for design practice, and can also be used as standards for product design evaluation. They also have a certain value of new product development in other fields.

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