Perceiving the Process of Sensory Perception Based on the Reviving the Environment Meaning and Sense of Belonging to a Place in the Qazvin Grand Bazaar

Abstract

This research aims to understand the process of sensory perception based on bringing to life the meaning of the environment and the sense of attachment to the place in the historical market of Qazvin. The multisensory of the studied sample is evaluated at 8-20 p.m. (according to the working hours and the season). The note-taking was repeated every 2 hours. In the next step, the descriptors of the dimensions of sensory landscapes in the Qazvin Grand Bazaar were evaluated qualitatively. Each of the sensory landscapes was evaluated from the users' perceptions among the two spectrums of dominant attributes, which described the attributes and strengths/weaknesses of a stimulus in the space. It was revealed that most of the visual elements of the Qazvin Grand Bazaar were "beautiful" with equal intensity. Most of the scents in the Qazvin Grand Bazaar were perceived as attractive due to their diverse uses and classified as pleasant strong scents. The qualitative evaluation of the sounds revealed that most of the sound components were classified as weak normal and strong abnormal. Most of the strange voices described by the audience belonged to vendors. The multisensory perception of the environment and the sense of place in the Qazvin Grand Bazaar were positively and significantly correlated. As a rich environment, the Qazvin Grand Bazaar has created a pleasant atmosphere through the integral use of cultural, social, and religious contexts. The constituent components of the Iranian bazaars, by creating perceptual images of various signs, manifest an immaterial concept that positively affects the perceptual quality of the architectural space and the sense of place. Values of the physical structure and the space's meanings are the most important factors that affect creating the sense of place. Physical factors have improved the meanings of activities through the quality of design, valuing the proper bazaar-city, the combination of uses, the combination of open and closed spaces, and the creation of appropriate quality in the design of spaces; also by responding to different individual's needs, they have formed a series of perceptions, the feeling of satisfaction, and finally, a sense of place.