The contribution of the cultural paradigm to the trend of establishing small business

Abstract

The present study aims to shed light on the way the cultural paradigm contributed to the trend toward establishing small businesses. To this aim, the study followed the experimental method on a sample of 1060 university students from 08 Algerian universities. In order to monitor and analyze data using structural modeling, the program (SPSS28) was used (AMOS26). According to the findings of the study the cultural paradigm plays a significant role in guiding people toward the establishment of their small businesses through society’s view, which is considered one of the fundamental factors supporting the promotion of these small businesses. This is the source of the individual's unique combination of entrepreneurial information comes from. The study recommends that policymakers should disseminate the culture of entrepreneurship in society and generalize entrepreneurial education in all educational phases in order to achieve a balance in entrepreneurial knowledge and correct society's view on the future.