Delnevo et al. analyzed cigar sales data in US convenience stores during 2008-2015 were purchased from Nielsen’s Convenience Track system. Sales of flavored cigars increased by nearly 50% since 2008 and now make up over half of the cigar market. Fruit remains the most popular flavor group, but the sale of non-descript flavors such as “Jazz” and “Green” has grown substantially. Inexpensive 2- and 3-packs made up less than 1% of cigar sales in 2008, but by 2015 this packaging style held 40% of the market share. Black & Mild and Swisher Sweets dominate the convenience store channel and together are responsible for nearly 60% of total mass-merchandise cigar sales.  These results provide new data on the significant increase in cigar use and characteristics of cigars such as flavors that can now be regulated by the FDA.

http://www.ingentaconnect.com/contentone/trsg/trs/2017/00000003/A00102s1/art00002