Delnevo et al. analyzed cigar sales data in US convenience stores during 2008-2015 were purchased from Nielsen’s Convenience Track system. Sales of flavored cigars increased by nearly 50% since 2008 and now make up over half of the cigar market. Fruit remains the most popular flavor group, but the sale of non-descript flavors such as “Jazz” and “Green” has grown substantially. Inexpensive 2- and 3-packs made up less than 1% of cigar sales in 2008, but by 2015 this packaging style held 40% of the market share. Black & Mild and Swisher Sweets dominate the convenience store channel and together are responsible for nearly 60% of total mass-merchandise cigar sales. These results provide new data on the significant increase in cigar use and characteristics of cigars such as flavors that can now be regulated by the FDA.
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