The Impact of Strategic Intelligence on Enhancing Exceptional Performance : A Case Study of Algérie Télécom, Tebessa Branch

Abstract

This study aimed to examine the impact of strategic intelligence with its different dimensions, including foresight, future vision, systems thinking, motivation, and partnership, on enhancing exceptional performance with its multiple dimensions (service excellence, operational excellence, organizational and administrative excellence). A questionnaire was used as a tool for collecting data and information about the study variables, distributed to a sample of 70 administrative employees from various branches of Algérie Télécom - Tebessa Provincial Directorate. Data was analyzed using SPSS statistical analysis software, along with a set of statistical tools and the R computer program. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed using the plspm package on the R program for data analysis. The study's results revealed a positive impact of strategic intelligence on the exceptional performance of Algérie Télécom. Based on these findings, the researcher presented a number of recommendations that can contribute to strengthening the role of strategic intelligence in improving the exceptional performance of Algérie Télécom.