The only things that endure are quality and integrity. Thus, if revenue was our main concern, we would decrease our rejection and accept more and more of the submissions that come our way – a practice that may in fact occur in the world of pay-to-print, open-access publication (eg, http://www.theguardian.com/higher-education-network/2013/oct/04/open-access-journals-fake-paper and http://www.nature.com/news/sham-journals-scam-authors-1.12681).